Alexandra Byrd - Creative Producer

®2024

View my work

About Me

FROM E-COMMERCE AND EDITORIAL TO BRAND CAMPAIGNS AND LIVE EVENTS, I BUILD AND EVOLVE VISUAL IDENTITIES THAT LAST. MERGING CULTURAL INSTINCT WITH OPERATIONAL DEPTH TO EXECUTE AT EVERY SCALE. MY APPROACH IS ROOTED IN CLEAR POINT OF VIEW, SYSTEMS THINKING, BRAND INTEGRITY, AND A STANDARD OF EXCELLENCE. FROM CONCEPT TO DELIVERY. THROUGH COLLABORATION AND LEADERSHIP, I BUILD BRANDS WITH INTENTION THAT ARE MADE TO MOVE CULTURE.

Skills & Competencies

Creative Direction & Production
Visual identity development, seasonal storytelling & campaign direction, art direction, shoot production (photo & video), editorial & e-commerce production, styling & casting direction, post-production oversight

Brand & Strategy
Brand building & creative framework development, fashion & cultural trend translation, performance creative, social-first content strategy, digital & retail environment creative

Production & Operations
End-to-end campaign management, budget & timeline management, vendor sourcing & negotiation, contract & NDA drafting, cross-functional team leadership, risk management

Team Leadership & Development
Creative team building & mentorship, cross-functional team management, external creative partner direction, new team member on-boarding & orientation, performance coaching & professional development

STRATEGY + Production
We start with a discovery process,
working with your key stakeholders to
understand your goals, audience, and
voice. From there we develop
storytelling initiativeS, content planS,
execute them. Lastly, we measure
what's working, and refine.

Work for hire production
End to end production for commercial,
corporate, documentary, branded content,
live stream, narrative, and event.
Built for quick turnaround when you need it.

ORIGINAL FILMS
stories exploring issues and
opportunities + models for driving
audiences to view them.

STRATEGY + Production
We start with a discovery process, working with your key stakeholders to understand
your goals, audience, and voice. From there we develop storytelling initiativeS,
content planS, execute them. Lastly, we measure what's working, and refine.

Work for hire production
End to end production for commercial, corporate, documentary, branded content,
live stream, narrative, and event. Built for quick turnaround when you need it.

ORIGINAL FILMS
stories exploring issues and opportunities + models for driving audiences to view them.